This information marketing client spotlight is focused on one of my favorite clients, Digital Copywriter. They’re an amazing online marketing and copywriting training company dedicated to sharing only the best advice with their readers. It’s a privilege and an honor to work with them to create content pieces like this.
Your Online Content Must be Both Authoritative and Useful
An article like “How to Land a Client in 35 Minutes or Less Using Zoom” has to:
- confidently provide well-researched, reliable advice, and — at the same time,
- have a constant stream of problem-solving answers for their target audience
Which always looks easy (and reads quickly), once it’s done. But like an Olympic figure skater, it’s not easy, it’s not simple, and unless you’re a marketing expert with all the time in the world to figure this out, you won’t be able to do it alone.
So before you finish reading this information marketing client spotlight (and we hope you enjoy it), please consider what fellow copywriter Ricki Linksman says about my content writing: